July 07, 2013
It should be a well-known fact that modern day K-Pop was at its peak during the year of 2012. PSY's revolutionary Gangnam Style was released, almost all top-tier idol groups came back with songs and albums that were decent at the very least, and of course, there were numerous unraveled scandals and American debuts that were beyond any of our wildest dreams. Now, in just one year, the Hallyu Wave has noticeably (or at least to me) began to either decline, slow growth or halt its growth, less and less people caring about K-Pop and more and more finding relief through other types of music, proving the Hallyu will probably end sooner than we all think.
•The Korean Pop music itself has been starting to suck, Korean Pop groups releasing basically garbage since their peak in 2012.
•Top-tier groups now are getting closer and closer to disbandment and (look at number 3)
•being that there's way too many groups debuting now, in which people are already starting to care less and less about, when the older groups retire, there won't be many if any at all to replace them because... they don't know them.
•Apparently, one of the main reasons why Hallyu is going down is because the content is extremely generic and typical.
•What K-Pop needs to keep them afloat is the international crowd (duh, the Hallyu Wave is the international appeal), especially from Japan which contributes most of the money that Korean Pop gets, today. However, now that Japan is becoming more and more anti-Hallyu by limiting Korean broadcast on shows and such, who knows what will happen between K-Pop in Japan in the future? Not to mention, Korean Pop hasn't gotten that amazingly far in other places like America or China that can support the music like Japan does... while even many Korean citizens and media themselves are caring less about Korean Pop and more about K-Indie groups like Busker Busker, all this adding up and making it seem likely that the only one who's truly going to be worrying about K-Pop Idols, their future and their money... are themselves.
however, there are precautions companies can take themselves to do so:
•Top-tier groups now are getting closer and closer to disbandment and (look at number 3)
•being that there's way too many groups debuting now, in which people are already starting to care less and less about, when the older groups retire, there won't be many if any at all to replace them because... they don't know them.
•Apparently, one of the main reasons why Hallyu is going down is because the content is extremely generic and typical.
•What K-Pop needs to keep them afloat is the international crowd (duh, the Hallyu Wave is the international appeal), especially from Japan which contributes most of the money that Korean Pop gets, today. However, now that Japan is becoming more and more anti-Hallyu by limiting Korean broadcast on shows and such, who knows what will happen between K-Pop in Japan in the future? Not to mention, Korean Pop hasn't gotten that amazingly far in other places like America or China that can support the music like Japan does... while even many Korean citizens and media themselves are caring less about Korean Pop and more about K-Indie groups like Busker Busker, all this adding up and making it seem likely that the only one who's truly going to be worrying about K-Pop Idols, their future and their money... are themselves.
How can it be stopped: There's nothing you and I can do alone to prolong the Hallyu,
however, there are precautions companies can take themselves to do so:
•Release audible songs. No more trash, please.
•Try harder with your newer groups. If you release trashier songs, more and more people won't think twice to disregarding them no matter which company you're from. Give them at least decent sounding songs and maybe try to make them... well, talented. Ever heard of that word?
•Since standardized content is supposedly a big issue, maybe try moving away from the norm. Songs about love, sex, empowerment where they sing and dance in boxes... all cliche ideas but if an entertainer was to release maybe... a song about societal issues with a bad ass music video, it could possibly get the attention it was looking for.
•Arguably, K-Pop could actually make it in places internationally and expand the Hallyu however, probably only if K-Pop companies tried hard enough--which is something they're not willing to do. With all those years of training, you would expect people to be Christina Aguilera's when it comes to singing, Michael Jackson's when it comes to dancing and U-Kiss Alexander's when it comes to languages however, they aren't. It's because companies just don't try to go passed the norm--they want to appeal to the Korean market and the anti-Hallyu Japanese market, yet, barely even attempt to understand how to appeal to non-typical markets like the American market or the European market and continue to use their shitty methods towards unresponsive industries that could give a rat's ass about them.
In a nutshell, the Hallyu Wave, no matter how much we try to deny it, is already starting to slow down. Although K-Pop itself won't completely disappear, there'll definitely be a turning of tables in a few years, whether it's with less groups debuting as there were in the years 2012 and 2013, or maybe, less production of K-Pop music, merchandise and many more goodies overall.
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