Posted by : KPopRanter July 26, 2013
Almost every single week there's a new girl group debuting or coming back with a music video where they either shake their crotch, wear very short clothing accompanied by skyscraper heels or talk about how much they want to get kissed (which is simply a cover-up... we all know they want more than that) which just further drifts K-Pop towards the sexual direction. However, although most people try to defend the new trend of having racy and overly sexual concepts by saying that they push 'feminism' and that many of the girl groups who do it are simply expressing their sexuality, I want to go towards the unpopular opinion that these concepts and songs aren't truly pushing feminism and are leaning more against it, just giving men another reason to treat women as if they're sex toys and of course, not making the misogynistic country any less-misogynistic.
Miss A is the perfect example of a group that shoots for feminism without having to expose way too much skin or sing about how much they want sex. With their last comeback promotional track, I Don't Need a Man, not only did the group basically show 'hey, women can be both independent and have a good future ahead of them' but they also subtly exhibit their own sexuality and want to be viewed as more tough and strong despite the male-dominated society they are living in. Two other great examples of groups that approach feminism in a way that doesn't involve racy concepts would probably have to be the strongest and among the most popular girl groups in the business, Brown Eyed Girls and 2NE1. Regardless of the abhorrence exhibited for 2NE1 everywhere, we can all agree that their 'bad' and 'tough' image actually does shoot for a more woman empowering feel... and of course, Brown Eyed Girls' title tracks exhibit so much resistance towards male-over-female customs that they even admitted that people were scared to approach the four mature women in the waiting room due to their 'scary' and 'tough' image.
So why do girl groups have to lean towards ass-popping, tit-groping and booty-shaking concepts when they could seriously do so much more? Although you could argue that the group members don't have much say in what they do, I'm truly targeting the companies. They have a voice and they probably do realize that there's two sides of the feminism coin... one being a bit repugnant and distasteful while the other having much more meaning, a stronger grip on the audience and of course, resulting praise. But why don't they do it? I know, I know... sex sells... but 2NE1, Brown Eyed Girls and Miss A sell, as well.
All-in-all, there are different ways to flaunt and showcase sexuality for women and though it's somewhat unfair that if men have the ability to rip off their shirt in public whereas women are called cheap and harlots, its backlash could be avoided with smaller steps towards the concept rather than huge, leopard leaps. I feel like if instead of trying to market sex so quickly and then saying that it's a great, efficient way to control the male-dominated society (which in my opinion, it isn't--it just gives men another reason to think of women as objects), maybe, they could attempt a sexy yet tough concept similar to that of the three female groups stated above, one with more meaning and less of a reason for people to spam 'slut!' on the Youtube comments... because really, that just seems like the best way to go.
What do you think of the 'feminism' approach as well as the sexy and racy concepts? Comment below!
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