Posted by : KPopRanter July 27, 2013
Recently, on an article reviewing f(x)'s Rum Pum Pum Pum by our extremely awesome and new addition to the staff, AndiSweets, a commenter (thanks for that, by the way!) said this:
At first, I was mentally shaking my head--I mean, come on! SM Entertainment is one of the most fearsome contenders of the elite-like 'Big 3'... is it even possible that they could fall from the throne? However, after giving a few more seconds of thought, I realized that the comment actually held some truth in it--SM Entertainment most likely being fucked after the disbandment of their power group, Girls' Generation.
Every company has their own power acts--YG Entertainment has Big Bang, JYP Entertainment has... 2PM?, Starship Entertainment has SISTAR, DSP Media has KARA... and so on and so forth. However, the fact is that most companies truly rely on one group to keep them afloat and then somewhat neglect or basically lack for the other groups--SM Entertainment being the prime suspect of this case.
Super Junior - Super Junior is basically done for. With some members either having to go to the military or are already in the military, some members exceeding the age of 30 and of course, maybe wanting to settle down and get married as well as the ONLY13 mumbo jumbo being long gone, I'd expect Super Junior not lasting that long or being enough to hold SM Entertainment up. In fact, I don't even expect them to pull a SHINHWA and last a bajillion years after SM Entertainment because of all these setbacks as well as their dwindling popularity and respect in the business.
SHINee & f(x) - My two favorite groups from SM Entertainment, SHINee and f(x), seem to have a long time left to die-hard fans... in fact, some even claimed that f(x) could've rised above Girls' Generation with their recent comeback song (which seriously seemed like a duller version of Electric Shock) however, I think that since they didn't already climb to the very, very top during their years of being together (SHINee - 5 years, f(x) - 4 years) because of SM Entertainment basically disabling them to (of course, these groups can't climb over our older groups SuJu and SNSD!!!11), they don't have much time left. In fact, to me, it feels like as soon as Girls' Generation disbands, the two groups would be nearing their expiration date, as well.
TVXQ & BoA - Though I'm not a huge TVXQ fan, unlike Super Junior, I think it's actually possible they could last kind of long... staying with SM Entertainment? Maybe. BoA is somewhat the same; unlike other acts, if she wanted to pull a Lee Hyori and get married, she'd still have her career in tact being that she's one of the most respectable and oldest acts in the business.
Last but not least is EXO, Henry and of course, SNSD. Honestly, I don't even know about EXO's future. From what it looks like, they're the equivalent to British boy groups like One Direction and such, marketing to little teeny-boppers then when the boys get a little older and the fans get a little older, they move on... but it could be different. Either way, I don't expect EXO's career to be as elongated as the group they've basically been sent to replace--Super Junior. Henry is also the similar, I don't know what to expect especially being that he just debuted... (but I think he has more going for him than EXO). And of course, the SNSD edition decoding my thoughts of their future can be viewed here.
To sum it up, with SM Entertainment's most recent group, EXO, and the impression that they won't be as strong or influential as older acts, I really can't see SM sustaining themselves at their high position after Girls' Generation starts to cool down... Super Junior probably disbanding or going into an indefinite inactivity around if not before that time, SHINee and f(x) not really even getting the chance from SM Entertainment to blossom to their full potential and overtake their older co-workers and TVXQ & BoA simply being awesome as hell.
What do you think of the claim? Is SM Entertainment fucked after Girls' Generation disbands or will they find another source of putting the dinner on the table? Comment below!
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