Posted by : Kai Lin May 19, 2013
Girls Generation welcomes summer with the release of their Japanese single 'Love & Girls'. Do check out the PV below!
Love & Girls has a strongly reminiscent 'I Got A Boy' feel, but with a much more girly tinge to it. It is a fun upbeat song that brings out the bubble pop image in Girls Generation. For this music video, they step out to the brightly-colored outdoors along with large masses of crowds who dance along too (if you look carefully you will notice that the crowd consists nearly all girls except for a few unique guy individuals who cross dress). And I unknowingly began to draw parallels between this PV to 'Like This' by Wonder Girls. They both have a very light, bouncy, refreshing flash mob dance style, though I do prefer the latter.
The song is kind of lacking in substance. Thin vocals + lack of vocal variation especially towards the end of the song = not impressive + forgettable, even the voices of the better vocalists couldn't really shine through. Fortunately, the accentuation of the song by regular whistling and ooh-oohs helped to draw attention away from the vocal void. The catchphrase "na na na na na, na na na love and girls" created a strong focal point for the song too, not to mention that it's been stuck in my head for the past 30 minutes.
The greatest plus point of this song would be the addictive dance moves, before they start getting slightly repetitive. The dance moves are well choreographed - cutesy, somewhat retro, relatively easy for fans to dance along to and extremely complementary to the summer mood. This reminds me of a post on Seoulbeats about 'Music for the Eyes', and at times like these, I couldn't agree more. But to give them some credit, the party atmosphere was really infectious and I couldn't watch the PV without the urge to get to my feet. So this song seems not one so much as to showcase the talents of the members but more of a fun, catchy and relate-able dance track. Hence I wouldn't go as to compare this song to their past Japanese releases, like Paparazzi and Flower Power.
Did you enjoy Love & Girls? Tell us your comments below!