To start up the controversy about a month ago, f(x)'s Sulli was caught using Chinese profanity on the popular SBS television show 'Running Man', a show that's watched by a large demographic (both children and adults) and obviously didn't support that kind of behavior... or at least didn't support it when the media outlets blew up about it and the channel issued a warning for that small mishap. Later, during Rum Pum Pum Pum promotions, Sulli again was pushed into the spotlight for something negative, people giving evidence that her recent 'leg thinning' wasn't anything natural and instead the work of carboxy shots, her, nor her fellow group members being able to soften the blow when they revealed their supposed 'plastic bag' diet, netizens throwing shit at her for trying to cover up the procedure with a flimsy exercise. Now, only a day ago, Sulli is under heat again with her fellow, constantly-ridiculed-for-her-behavior member, Krystal, not only for being emotionless and 'fake' on the show Radio Star, but also for still not apologizing for her Cao Ni Ma swear, pretending like it was nothing especially when Kyung Min mentioned it (perfect opportunity for her to at least say something about it) and well, just not being that fun to watch.
IdentificationTo start, it seems like Sulli didn't learn from her T-ara unnirs who waited a whole year to apologize for their bullying scandal only to see their group crash down in flames without anyone to believe them nor give them even an ounce of sympathy. Sulli and a little bit of Krystal seem to be taking the same course, leading f(x) into the hole of despair the Core Contents Media shining stars have gone down, simply with their actions--or lack of actions. Because SM Entertainment released a statement towards this saying that Sulli was simply "cracking a few jokes" with the Running Man cast which seems legit yet, most netizens more-or-less dwelling on the facts that she still didn't apologize, these wounds simply just grew larger and larger... unmanageable and unable to be healed at this point.
Likewise, there's no path she can now take without even the slightest bit of hate--if Sulli apologizes now for the Cao Ni Ma incident, people will get at her for waiting too long, not giving a humble or genuine apology since she was being egged by netizens to do it, however if she doesn't, Cao Ni Ma will forever be implanted in her record, brought up with every single article mentioning her name like is being done now.