Posted by : KPopRanter March 17, 2014
I've said before and I'll say it again: K-Pop is not what it used to be. With the flooding girl groups releasing sexier and sexier comebacks, new boy groups releasing masculine/I'll bash your head open type songs and all groups just fading in the background, there seems to me to be little to no groups that can stay standing passed the disbandment of the current top tier idols.
SM Entertainment is definitely the most guilty of releasing low quality songs, I think most of their jumbo roughly starting around 2011 with the release of The Boys which was undoubtedly a bad promotional track when comparing previous others like Hoot, Run Devil Run and of course, The Boys, was reflected through digital sales, them supposedly not placing #1 with that song digitally ever. They focused on Japan more, specifically during the year of 2012, where they released songs of nothing less than decent quality to garner a larger fan base and of course, a bigger wallet, while leaving South Korea almost literally empty-handed. During that time, of course, was when Super Junior were reaching the point where we all can proclaim 'basically over', their members reaching their 30's, planning on entering the military if not in already and simply just getting out of the eyes of Koreans. I'd likely say only BoA and TVXQ remained at the same level while SM Entertainment's biggest groups, SNSD and Super Junior, f(x) and SHINee seemed forgotten or neglected. EXO debuted, of course, definitely confirming that Super Junior was shafted yet, them, not actually proving themselves with their debut more-or-less due to the already dwindling Korean market. EXO truly only appealed themselves to already-have-been SM stans and some international fans. With that being said, at the beginning of 2013, Girls' Generation released their song I Got a Boy which not only was their worst title track ever quality-wise, but also sold terribly compared to how supposedly popular they are, being outsold digitally by SISTAR19, 4Minute, new artist Roy Kim and nearly outsold by Akdong Musician if just speaking of 2013 but if speaking of within top acts, apparently was outsold by TaeTiSeo, Lee Hi, Big Bang and even Miss A. Their newest track, Mr. Mr, also did not prevail and is still not ranked as high as others wished it to be.
Though most SONEs will deny the obvious fact, Girls' Generation has been falling from their throne for some time now, their height being back in 2009 with Gee. Apparently, netizens as well as Girls' Generation's Tiffany even hint that because of the fact that Girls' Generation's age and time in the industry is a huge factor as I said in a previous post, the netizen comment
10. [+103, -31] I'm a guy and I'm losing interest in SNSD with each release. I think they're losing their worth as a product... And they're 25 years old now, their name's a bit of a mismatch.
and Tiffany revealing on SBS's last episode of Strong Heart:
...Tiffany said that the time to keep a girl’s dignity has come. “People keep telling us not to use the word ‘girls.’ The average age of the members is 24.5 years.”Ultimately, because I feel as if since Girls' Generation's expiration date is around 2 years at most and since and as said before, SM Entertainment is most likely fucked when they disband, SM Entertainment's continuous let-me-down by releasing tracks with aren't up to par with Girls' Generation's impact still remains a mystery why they don't try to cater to the fans more than to their pockets.
Tiffany added that during music show recordings, fans watch the SNSD members quietly out of respect, but when other girl groups appear, the fans go wild.
“We’re still cute and bright, but they watch us like we’re elderly,”
YG Entertainment faces a similar downfall, their quality of music going down gradually. Even though 2NE1 recently released an amazing new album which has numerous songs topping charts, they still aren't well with managing artists and therefore let's some of their best people die down. With the constant postponement of work only to release something different, YG Entertainment continues to disappoint. I feel like the real problem with this companies' music is not the SM Entertainment curse where they know they have fans that will eat the music up and therefore, release songs that are only two out of five stars, however, I feel like it's losing its sheen since there's typically Teddy producing songs which don't meet up to the public's standards. When 2NE1's CL composed, produced or became lyricist for most of the 2NE1's Crush album, there was basically a standing ovation for how beautiful the album came out. However, when Teddy attempts to create masterpieces, it always ends up south from expectations.
Others try their best to mimick these three and their success and therefore, never really get to where they want to be. Realistically, the only groups I would see having a future after these groups reach their expiration date would have to be Girls' Day, Ladies' Code and arguably Crayon Pop as they climbed their way to the top or at least to a decent level with their own hard work, sweat and tears while still releasing up-to-par quality music. Different groups, however, such as STELLAR? You can only last a little time with an excessively raunchy concept. The public will either grow tired of it or expect more when you cannot possibly live up to those expectations.
Lastly, in my opinion as a relatively old Korean pop listener, I would have to admit that the quality of music has been going down. With that being said, it's already evident that the public is liking music that is not all Korean pop, Soyu and Junggigo topping charts for what seems like forever and even knocking down the two groups, Girls' Generation and 2NE1, in which we thought were invincible. If there isn't a change now, there will be demand for a change later.